Sponsorship Disclosure, NIL Compliance, and Brand Safety on Fanz®
This Sponsor and NIL Safe Harbor Language document ("Policy") establishes the rules, disclosures, and compliance requirements governing sponsorships, Name, Image, and Likeness (NIL) deals, and brand partnerships on the Fanz® platform. This Policy is designed to protect athletes, sponsors, and the Fanz® community while maintaining compliance with FTC regulations and applicable state and federal NIL laws. This Policy is part of the Fanz® User Agreement.
This Policy is provided by Fanz® LLC, Colorado 80550, USA.
All sponsored content, paid partnerships, and material connections between content creators and brands must be clearly and conspicuously disclosed in compliance with FTC Endorsement Guides (16 CFR Part 255). The following disclosures are required:
Disclosures must meet the following placement and formatting requirements:
Fanz® reviews reported content and may review content for sponsorship-disclosure compliance. Content identified as potentially sponsored but lacking proper disclosure may be:
This NIL Compliance Framework applies to all Name, Image, and Likeness activities conducted on or facilitated through the Fanz® platform, including deals involving:
Fanz® operates as a facilitator, not an agent, in NIL transactions. Specifically:
Athletes participating in NIL deals through the Fanz® platform must meet the following eligibility requirements:
NIL laws and regulations vary significantly by state. As of the effective date of this Policy, more than thirty (30) states have enacted NIL legislation with varying requirements regarding disclosure, institutional involvement, prohibited categories, and athlete protections.
Athletes participating in NIL deals on the Fanz® platform are solely responsible for ensuring their compliance with the NIL laws of the state(s) in which they reside, attend school, or compete. This responsibility includes but is not limited to:
Fanz® provides general informational resources regarding state NIL laws but does not provide legal advice. Athletes should consult with qualified legal counsel familiar with the NIL laws applicable to their specific circumstances.
Athletes participating in NIL deals on the Fanz® platform must not create content that implies endorsement by their educational institution, athletic team, conference, or league unless such endorsement has been explicitly authorized in writing by the relevant organization.
Specifically:
Fanz® reserves the right to remove or restrict content that, in its reasonable judgment, creates a misleading impression of institutional or league endorsement.
Fanz® maintains content adjacency controls to ensure that sponsored content and NIL deal content does not appear alongside content that could damage the brand or athlete's reputation. These controls include:
Fanz® is committed to protecting athletes participating in NIL deals on the Platform. The following protections are provided:
All NIL deal participation is strictly opt-in. Athletes are never auto-enrolled in campaigns or deals. Athletes must affirmatively accept each deal before any content obligations arise.
Athletes are given a minimum of forty-eight (48) hours to review any proposed deal terms before being required to accept or decline. During this review period, athletes are encouraged to consult with legal counsel, agents, or institutional compliance offices.
Athletes retain the right to review and approve all content associated with their NIL deals before publication. Brands may not publish content featuring an athlete's name, image, or likeness without the athlete's prior written approval.
Athletes may withdraw from a NIL deal at any time if the brand engages in conduct inconsistent with the athlete's values, the deal terms are materially breached, or continued association would reasonably harm the athlete's reputation. Withdrawal rights and obligations are specified in the individual deal agreement.
Athlete personal information, including contact details, academic records, financial information, and private communications, is protected under the Fanz® Privacy Policy and will not be shared with sponsors or brands without the athlete's explicit consent.
Fanz® also provides protections for sponsors and brands participating in the platform's NIL and sponsorship ecosystem:
Fanz® employs automated systems to maintain compliance across all sponsorship and NIL activity on the Platform:
In addition to automated safeguards, Fanz® maintains a dedicated compliance team that conducts:
Fanz® maintains comprehensive audit trails for all sponsorship and NIL activity on the Platform. Records include:
Audit records are retained for a minimum of seven (7) years from the date of creation, consistent with applicable regulatory retention requirements. Records may be produced in response to lawful legal process or regulatory inquiry.
Fanz® is committed to maintaining the highest standards of compliance across all sponsorship and NIL activities. The following compliance assurance measures are in place:
This Policy constitutes a good faith framework designed to facilitate compliance with applicable sponsorship, advertising, and NIL laws and regulations. This Policy is not legal advice and should not be relied upon as a substitute for professional legal counsel.
Specifically, users, athletes, sponsors, and brands should understand that:
All parties are strongly encouraged to seek independent legal counsel regarding their specific sponsorship and NIL activities.
For questions, concerns, or support related to this Policy, sponsorship compliance, or NIL activities, please contact the appropriate team:
NIL Support
nil@fanz.usSponsor Relations
sponsors@fanz.usCompliance
compliance@fanz.usBrand Safety
brandsafety@fanz.usPhone
Mailing Address
Fanz® LLC
Colorado 80550, USA
By using Fanz® for sponsorship or NIL activities, you acknowledge that you have read, understood, and agree to be bound by this Sponsor and NIL Safe Harbor Language as part of the Fanz® User Agreement.
Effective Date: February 10, 2026